Tuesday, March 13, 2018

#anAWWYear - March 1948: Fashion

As I'm typing this post, outside it is overcast and drizzly, reminding me that March is the start of autumn.  The Australian Women's Weekly has our back, with Mary Hordern offering up a beautifully illustrated two page feature of coats and other outerwear. Winter coats are an area I've struggled with, because so many long coats make me look very square. I'm rather partial to the hip-length coat - it is called a 'loose jacket' - and its interesting collar. 

Australian Women's Weekly, Mar 27 1948, p 8

This cap and muff in leopard print detail (from the same feature) is a smart set, and I know several people who would adore this!
Australian Women's Weekly, Mar 27 1948, p 9
 Being a plus-size woman, I'm always curious to see what is being offered in the more 'matronly' styles, which while ostensibly aimed at older women also tended to be illustrated as a more solid silhouette. I quite like the shaped yoke detail on the floral frock. Although I'm sad to see that even in 1948 they were putting pockets in the bodice of larger sizes. Please don't.

I'm paying attention to SHOES at the moment as I need more.  While these are rather nice, and I'd love a pair to wear with jeans, I do love the advertisement headline's attempt to appeal to everyone. 

 "Bedggood Mocassina"  advertisement.Australian Women's Weekly, Mar 13 1948, p 13.

This selection contains several I'd wear, particularly the blue ones! Not enough blue patent leather shoes around. I suspect they'd actually make me trip, though, as I'm out of practice wearing any kind of heel.
Australian Women's Weekly, Mar 6 1948, p 14.
One issue of the Women's Weekly from March 1948 is a knitting special, and so my craft post this month will also have fashion in the form of knitted sweaters, so keep an eye out for that next week.

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