I'm going to start with some cunning "Paris styles... at budget prices". The Women's Weekly were not only making reasonably priced versions of these dresses available to buy, they were also making patterns available to the home dressmaker.
|Australian Women's Weekly, Sep 27 1947, p43|
The drapey green dress by Marcel Rochas has the most beautiful neckline. I don't know how it would work with a larger bust, but I'd be willing to risk it if I could still get the pattern for 3/6.
|Dress by Marcel Rochas|
Australian Women's Weekly, Sep 6 1947, p9
One of the things I find fascinating about pages like this is seeing the fashion illustrations right next to the models, because the clothes do sit that bit differently.
|More gorgeousness, by Dior and Carven|
Australian Women's Weekly, Sep 6 1947, p8
In a page on handbags, I was captivated by these unusually shaped bags - the copy seems to suggest these are intended to be more casual beach bags, but made up in the right materials I think that hexagonal drawstring bag could look very smart.
|Beach bags from Paris|
Australian Women's Weekly, Sep 13 1947, p39
There weren't many things that appealed in the fashion patterns service this month; the 'afternoon dress with an elegant drape' pictured below is one of the only ones I wanted. The detail below also shows the top of a three piece casual beach outfit.
|Fashion patterns to send away for|
Australian Women's Weekly, Sep 13 1947, p30
|Detail of photo accompanying an article on volunteer agricultural workers in Britain|
Australian Women's Weekly, Sep 13 1947, p9
There were a few advertisements for clothes and fabric which I wanted to discuss today too. During my thesis research I ran across an article (sadly I can't find the reference right now - all my notes are archived) which was discussing how, with the fall of Paris to the German army in WWII, the pressing question on everyone's lips must be 'to where will the torch of fashion pass?' I had not considered that, post-war, Paris must be working to regain that torch in the public perception. But here is that sentiment being expressed: "Fashion is again queen at the Rue de Rivoli, style centre of a woman's world."
|Detail from a Selby shoe advertisement|
Australian Women's Weekly, Sep 6 1947, p14
Australian Women's Weekly, Sep 27 1947, p8.
What did you think of these highlights? Which would you want to wear?