|Chic matching beret and jacket on the cover of Aug 23 1947|
This month is dominated by French fashions, as the Women's Weekly was promoting their French Fashion Parades. While the parades were running twice daily in Sydney for the first half of August before moving on to Melbourne and Adelaide, showcasing over "100 frocks suitable for any occasion", the magazine was presenting pages of the frocks and shoes and jewellery for their readers.
My stand-out favourite outfit is this stunning wool suit by Robert Piguet -the details of the drape of the jacket are a little lost in the photograph but the curve of the jacket edge and the way the lapels sit pleases me greatly.
|Gorgeous wool suit from the AWW French Fashion Parade|
Australian Women's Weekly, Aug 9 1947, p5
|Yachting costume, Australian Women's Weekly, Aug 2 1947, p11|
The jewellery shown here was designed to accompany the fashions from the "great dress houses of Paris" and heavily features beads and pearls. I think the single strand tied into a bow high on the neck is rather charming, although I try to avoid such high necks myself. I'd be far more likely to wear the two strands brought together in a large cluster just below the collarbone in the other picture below.
|Just two of the jewellery fashions on this page.|
Australian Women's Weekly, Aug 9 1947, p21
As well as the more aspirational fashions from overseas, every issue of the AWW contains details of more achievable frocks and patterns which can be ordered through their fashion service. Some of the August highlights for me include this scalloped neckline dress, which looks amazing but would, let's be honest, be nerve-wracking and/or tedious to sew. Those scallops would take ages to sew accurately, and with the prominence around the neck and on the short sleeves you would definitely notice any flaws.
|Dress featuring scallops from the Fashion Patterns service|
Australian Women's Weekly, Aug 16 1947, p30
|Rita Frock from the Australian Women's Weekly, Aug 2 1947, p30|
The advertisements this month didn't yield much fashion that I coveted, but there was one sketch of a coat in an Australian Wool Board advertisement that caught my eye
|Australian Women's Weekly, Aug 30 1947, p17|
The way to organise your clothes life is to buy only clothes that do harmonise.
You should plan not only for the moment, but for the season ahead.
Never buy any garment without thinking "Have I the necessary accessories, or can I afford new ones?"
Always select a basic color and be sure it is becoming.
Lastly, take into consideration whether the greater part of your life is spent out-of-doors, in an office, or at home, and plan the biggest part of your wardrobe for that purpose.
Which, sadly, means that both the chic wool suit and the yachting outfit really shouldn't be making an appearance in my life any time soon!