Showing posts with label vintage fashion. Show all posts
Showing posts with label vintage fashion. Show all posts

Tuesday, June 12, 2018

#anAWWyear - June 1948: Fashion

It won't take even a lot of attention to notice that I skipped April and May. I could write out a long list of excuses, but I will simply say sorry and launch straight into June with a short post on fashion. June wasn't a very inspiring month, sadly.  Lots of very high-fashion dressed which made little favourable impression on me.

As June in Australia is winter, there are quite a few coats featured, but I included so many coats in my March post that it was getting a bit repetitive. I am including this image from an advertisement, though, as I adore the colour combination and the collar.
Detail from a Cadbury's Bourn-vita advertisement,
Australian Women's Weekly, June 12 1948, p 16
The green of the coat with the pink of the hat and gloves is perfectly suiting my mood at the moment. Also I swear someone in my life has a collar similar to that, but I cannot recall who!
I'm also appreciating this image for the surrounding chorus of people with colds. Going outside at the moment is exactly like that, although I don't have her glowing aura of health to surround me. I just side-eye all the coughing people.

Looking at clothes - whether at vintage images in the AWW or modern pieces in the shops - can be a strange experience (for me at least, and I assume others have the same feelings) because my imagined body and life have some disconnect with reality.

I'm still set on making something with a plaid/check - but do you have any idea how hard I'm finding it getting one with no red or black in it? Spoilers: quite hard  - and so I was caught by this image in the Fashion Patterns service.
Detail from Fashion Patterns service advertisement
Australian Women's Weekly, June 19 1948, p 39

Lots of features I like - the contrast collar and cuffs, an open neck, etc, not to mention the cute little boy in overalls next to her.  I was in a hazy dream world where I found a lovely green/brown check and made such an outfit and the four-year-old wasn't complaining that his dapper dungarees were 'incomfortable'.  But the reality is that even if I made that outfit, it wouldn't look like that.  
With modern clothes there are an increasing number of retailers using plus size models in their images, and there is a wonderful world of plus sized fashion bloggers, sewing communities and others that means that there are images out there of women my body type in clothes I might consider wearing.  For vintage clothes it is trickier, particularly in media rather than personal photos. So the occasional pictures of styles for larger women, as in this advertisement ('larger fittings', 'mature styles', 'matrons', 'older women' - all of these can be code) are a nice if dream-bubble-bursting find. 

Detail of Grace Bros advertisement
Australian Women's Weekly, June 19 1948, p 30.

I actually like the blue - the sort-of cross over on the bodice, the way the waist line isn't a straight line, and the shoulder shirring helping with bust shaping. I don't know that I would want to make it though - shirring isn't my favourite thing to sew! 

Friday, March 23, 2018

#anAWWyear - March 1948: Craft

At the end of my last post, I said that the fashion would be continuing this month, and that is because  March 13 1948 was a Special Knitting Issue. 

To start, let us look at the outfit on the cover of this issue, because I'm going to confess that 1940s would not have been my first guess for the decade of this outfit. This could easily pass for several later decades, and I love having the reminder of what really casual outfits could look like. This sweater is the 'Swagger Sport Shirt' by Pierre Balmain, who we are told is "famous in Paris for his casual sports clothes". 
Outfit on the cover
 Australian Women's Weekly, March 13 1948 
It is also a good example of how colour and styling can change one's opinion - the same sweater, styled differently, and in a black and white photograph, has far less impact and I would have passed straight by it. 
Believe it or not, the same sweater as above
Australian Women's Weekly, March 13 1948, p 37
There are instructions for about ten cardigans and sweaters in this issue, several of which are quite standard. I like this checkerboard design, although wouldn't wear it myself.  Of note, the 'New Yorker' twin set, shown here in the yellow top and rust coloured cardigan over it in the (the middle and lowest photos on the right hand side) is designed for the "not-so-slim" and has a bust measurement of 42", which while still terribly inadequate for me, is unusually large for the free patterns that tend to be in vintage magazines. 

Just some of the knit patterns in this issue
Australian Women's Weekly, March 13 1948, p 9

There was no craft I actually tried this month - partially because I've been having a renewed attack on unfinished projects in my stash, and partially because nothing really appealed. There was one crochet project, this unusual purse with a cord decoration, but said decoration was a little too snake like for me (I have a phobia) so I'd never include it in my collection.

Australian Women's Weekly, March 6 1948, p 37

There was also instructions for this embroidered cushion, but I suspect if I made another cushion my husband might complain. We have... quite a few already.

Australian Women's Weekly, March 20 1948, p 36
I've actually been surprised by how many issues don't have any craft projects. If I get the time, I might see if there is a seasonal pattern to when they have them. Or maybe the editors were well aware that their 1948 readers had a limited amount of time!

Tuesday, March 13, 2018

#anAWWYear - March 1948: Fashion

As I'm typing this post, outside it is overcast and drizzly, reminding me that March is the start of autumn.  The Australian Women's Weekly has our back, with Mary Hordern offering up a beautifully illustrated two page feature of coats and other outerwear. Winter coats are an area I've struggled with, because so many long coats make me look very square. I'm rather partial to the hip-length coat - it is called a 'loose jacket' - and its interesting collar. 

Australian Women's Weekly, Mar 27 1948, p 8

This cap and muff in leopard print detail (from the same feature) is a smart set, and I know several people who would adore this!
Australian Women's Weekly, Mar 27 1948, p 9
 Being a plus-size woman, I'm always curious to see what is being offered in the more 'matronly' styles, which while ostensibly aimed at older women also tended to be illustrated as a more solid silhouette. I quite like the shaped yoke detail on the floral frock. Although I'm sad to see that even in 1948 they were putting pockets in the bodice of larger sizes. Please don't.


I'm paying attention to SHOES at the moment as I need more.  While these are rather nice, and I'd love a pair to wear with jeans, I do love the advertisement headline's attempt to appeal to everyone. 

 "Bedggood Mocassina"  advertisement.Australian Women's Weekly, Mar 13 1948, p 13.

This selection contains several I'd wear, particularly the blue ones! Not enough blue patent leather shoes around. I suspect they'd actually make me trip, though, as I'm out of practice wearing any kind of heel.
Australian Women's Weekly, Mar 6 1948, p 14.
One issue of the Women's Weekly from March 1948 is a knitting special, and so my craft post this month will also have fashion in the form of knitted sweaters, so keep an eye out for that next week.

Tuesday, February 13, 2018

#anAWWyear - February 1948: Fashion

Firstly, an apology for the break in posting. I had a struggle getting ready for Christmas, so there went December. After Christmas I had a large work contract to squeeze in before mid-January, the computer was having major issues (and we have since bought a new one, a decision we should have made months ago), and I having a down patch with my health related to my chronic illness. So there went January.  

Jumping back into my #anAWWyear with February, I'm starting as usual with a look over the fashion shown this month.

I was having a conversation just this week with my sister about tartans and plaids and how much we liked them yet didn't have them in our wardrobes, so these two looks - one from an advertisement, one from a feature on film stars - naturally caught my eye. The pairing of the solid top with large-scale plaid skirt works very well, and I also like the slightly more muted brown/greens of these outfits than the stronger blues/blacks/reds of many such prints I see in reproduction vintage skirts.

An Australian Wool Board advertisement.
Australian Women's Weekly, Feb 14 1948, p 14. 

The lovely Rita Hayworth.
Australian Women's Weekly, Feb 21 1948, p 25.

I don't know who was doing the Vicars Wool fashion sketches in this era - they are signed with what appears to be the initials 'R H' -  but this is yet another one of their drawings which is making me sigh wistfully for the sort of life where I wear such chic outfits. 

That colour!
Australian Women's Weekly, Feb 14 1948, p 6.

I don't usually include an entire page from the magazine, but this feature on the 'Versatile Skirt' was worth it. While I've read plenty of advice about combining pieces to make different outfits in vintage papers, they are rarely illustrated in this way. I particularly like that it isn't an obvious 'basic' skirt either, made up on this slightly green yellow colour - I feel that is more effective a display than a navy or black skirt would have been. 

One skirt in many different outfits.
Australian Women's Weekly, Feb 21 1948, p 11. 

 The final two selections I've chosen this month are embellishments.  A dress from the Fashion Pattern service has lace trimming its off-the-shoulder neckline, and while neither are ideas I usually like something about this is appealing to me right now. Possibly the squared off ends pinned in front?

This ballerina dress takes 7 yds of fabric for the full-length option.
Australian Women's Weekly, Feb 28 1948, p 39.

This feature on beaded embroidery as decoration on clothes has some very nice examples - the embellished over-sized cuffs on the green blouse in the background are striking.
Australian Women's Weekly, Feb 7 1948, p 11. 

A good leap back in, and I'm definitely adding a plaid or tartan skirt to my winter wardrobe wish list!

Monday, November 13, 2017

#anAWWyear - November 1947: Fashion

Compared to October, where I was struggling to put together a whole blog post of fashion that appealed to me, November 1947 was full of whole outfits and tiny details that I want, want, want!!

One of the things that I'm really appreciating are the outfits which appear so very chic and sophisticated yet don't involve black. I'm in the process of eliminating black from my wardrobe where possible, so I welcome these inspirational images.
First is this amazing burgundy dress from a Berlei advertisement. I adore this colour and the neckline.
Australian Women's Weekly, Nov 8 1947, p 6
This teal ensemble from a Vicars wool advertisement would also be welcome. Is it actually wool or just a convenient fashion sketch, I wondered, although at this stage who cares! Look at that adorable sleeve!
Who wouldn't want this chic ensemble?
Australian Women's Weekly, Nov 1 1947, p 6
Not only do I want the blue and white scarf, I enjoyed seeing the ways they recommend wearing these scarves in this one page feature on some new designs from Europe. 

Australian Women's Weekly, Nov 8 1947, p 35

While the colours are absolutely not something I'd usually wear, I quite like this 'First night' fabric design and know plenty of people who could happily incorporate it into their wardrobe. 
A striking novelty print
Australian Women's Weekly, Nov 8 1947, p 8

The fashion pattern service supplied a few winners this month too. The square, low collared sundress in the selection shown below is my favourite, and I particularly like the off-centre line of the buttons. The sketch of the back view looks oddly like the top of the dress back comes above the collar though, which seems odd .

I also like the cute embroidery designs for the baby bibs.
Australian Women's Weekly, Nov 8 1947, p 27



This suit jacket with the striped cuffs, revers and matching fabric flower is amazing, and it almost makes me wish I had the sort of business life in which I needed to wear suits. I'm not as sold on the skirt, and I suppose there is nothing to stop one wearing a jacket like that with jeans and boots!
Australian Women's Weekly, Nov 1 1947, p 51

The attentive may have noticed that my choices have all been drawn from the early half of the month. That is because the latter half of the month is dominated by the preparations and reportage of the Royal Wedding. I thought I'd include a photograph of Princess Elizabeth, as she was then, looking very smart in a blue dress with attractive shoulder details.


This was from a selection of the 'Latest Portraits' of the key figures in the wedding.
Australian Women's Weekly, Nov 22 1947, p 8

Sunday, October 29, 2017

#anAWWyear - October 1947: Fashion

I said in my October food post that October 1947 was a bit disappointing on many fronts. I didn't find much in the fashion this month that inspired me, sadly. What little that caught my eye is below. 

There are more of the Paris reproductions which we have seen in earlier months.  This looks like a straightforward shirt dress until you get to the interestingly draped skirt - described as a harem skirt.
It makes it easy to understand how you can have those '1980s do 1940s' shirtdresses.
Australian Women's Weekly, Oct 4 1947, p 8
From the same selection are these two dresses which include a skirt which gathers into the waist, creating a flattering drape, and some unusual pintucks across the bust.
Australian Women's Weekly, Oct 4 1947, p 9

This outfit from a Jantzen advertisement makes me wish I'd had the confidence to wear these kind of outfits in my twenties, when I had the legs for them!

A lovely summer outfit
Australian Women's Weekly, Oct 4 1947, p 60
I rather like this plaid evening gown from a feature on coloured cottons, which is really just a tight peasant blouse style top with a long skirt which is fitted close in front and flares at the back. In one colour it might look too simple but the dark and dramatic plaid cotton makes it striking and look more complicated. 
Australian Women's Weekly, Oct 18 1947, p 11
A one-page feature on film actresses  yields a few gems - I like the fabric prints on both the elaborate lettered sweater and the green and white fern frond blouse.
Australian Women's Weekly, Oct 18 1947, p 33.